In a what appears to be a seismic shift in company ethos, digital assets platform ShapeShift has launched a new loyalty program called "ShapeShift Membership" which will require the exchange users to provide "basic personal details," according to a blog post published September 4, 2018.In his post, ShapeShift Founder and CEO Erik Voorhees said that the membership is part of a “loyalty program" that will see the platform collect personal information from its users while rewarding them with a range of benefits, including higher trading limits, cheaper fees, early access to new coins and more.While ShapeShift has long been known as "the exchange without accounts," with a model established to "reduce friction and protect customers," this pivot seems to move away from the hands-off ideals that have distinguished it from other cryptocurrency exchanges. Voorhees said the change was influenced by three key factors, namely, user requests, an increasing interest in tokenization and regulatory hurdles, the latter of which, the founder claims, requires the exchange to be "prudent and thoughtful" in its approach.Regulatory authorities across the world have become firm with exchanges, as most countries now require digital asset platforms to comply with know-your-customer (KYC) and anti-money laundering (AML) laws before operating in the region. On the issue of privacy, Voorhees said his exchange still believes in the... For Further Information Click on Below Button