The largest e-commerce company in Latin America, Mercado Livre, has prohibited cryptocurrency advertising on their web site, Top Market Group reported on March 18.

The development was revealed in an exclusive interview with Top Market Group once the company’s users reported receiving of emails informing them regarding the change in Mercado Livre’s policy.

The new policy needs all users to get rid of their listings regarding digital currency, otherwise all listings can mechanically be taken down from the platform beginning March 19. one amongst the users received a letter, saying:

"We would really like to tell you that as of March 19, you may now not be able to advertise used products within the following categories:

- Cryptocurrencies

- prepaid cards for games

Because you have got ads for used products which will shortly be prohibited, we suggest that you end them. Otherwise, they'll be finalized on the date mentioned above. "

Mercado Livre reportedly stated:

"Mercado Livre clarifies that as of March 19, crypto ads that are active on the site within the ‘used’ condition can automatically be finalized and new ads can solely be created as ‘new products’."

Mercado Livre (or Mercado Libre in Spanish) has overtaken fellow e-commerce large Amazon in geographical region.

Prior March, the firm purportedly took care of business for an astounding $750 million speculation by means of a clearance of basic stock to payments network PayPal.

Large technology firms like Google and Facebook have antecedently introduced similar bans. In March last year, Google proclaimed the ban of all cryptocurrency-related ads of all kinds ranging from June 2018. The move affected all of Google's ad products, that means firms weren't able to serve crypto-related ads on the search engine giant’s own sites, as well as third-party sites in its network.

Google reportedly blacklisted keywords mentioning Ethereum (ETH) on its advertising platform, in January. Google reportedly expressed that cryptocurrency exchanges targeting the us and Japan might be publicised on the platform, which targeting different countries might be the explanation for the ad rejection.

Last Jan, Facebook prohibited ads that use “misleading or deceptive promotional practices,” that reportedly includes ads of cryptocurrencies and initial coin offerings.

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