Major uk public transport provider Go-Ahead group Plc. is partnering with blockchain startup DOVU to introduce a tokenized rewards system for rail customers, TechCrunch reported February. 1.

Listed on the FTSE 250 — an index of the 101st to 350th largest firms listed on the London stock market — Go-Ahead provides over one billion rail and bus journeys within the U.K. every year. likewise as being the biggest bus service operator in London, the Group’s services reportedly account for around 30 % of all U.K. train passenger journeys.

DOVU is now set to roll out its blockchain-based rewards platform — that uses a native ERC-20 token, DOV — on Go-Ahead’s widely-used Thameslink and Southern Rail services. The crypto-powered incentivization scheme can reward members for sharing their travel data, with a focus on the primary and last leg of commuters’ journeys.

DOVU COO and co-founder Krasina Mileva has projected the tokenzied system will provide Go-Ahead with “actionable data that may boost efficiencies and improve services.”

Alongside encouraging data sharing, the platform can reportedly be used to reward commuters with tokens for changes to their travel behavior — although the precise nature of such changes isn't indicated in DOVU’s post.

The new partnership reportedly follows on from DOVU’s participation as a challenger in Go-Ahead’s accelerator theme — The Billion Journey Project — that focuses on developing innovative proof-of-concepts and scale solutions for the transport business.

To press time, Go-Ahead has not responded to Top Market Group’s request for comment.

As reported, DOVU has previously partnered with major automobile manufacturer BMW on a tokenized rewards system that encourages drivers to trace mileage on their leased vehicles.

Last month, Top Market Group reported that major German railway operator Deutsche Bahn ag (DB) had partnered with blockchain integration platform Unibright to explore the chance of tokenizing its system. The railway giant, that is taken into account to be the biggest in Europe, has said it aims to determine whether decentralized solutions will cut operational prices and facilitate db interact with other members of the travel industry.

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