A one-of-a-kind Lamborghini Aventador S with a custom street-art paint job is on show at the 2019 Monterey car Week in CA, Aug. 15-18. The vehicle will be the first Lamborghini to be certified through a pilot program using Salesforce Blockchain to protect the car as a work of art.

Automotive art meets street art

The Aventador S represents a fusion of the automotive art of Lamborghini, in addition to the distinctive street art of rising star, Skyler grey. Nineteen-year-old grey is one among the youngest street artists to be represented in museums and international art fairs. He additionally made the Forbes “30 under 30” list of most prestigious artists worldwide in 2017.

Head of Marketing and Communications at Lamborghini, Katia Bassi, commented:

“Because of the affinity we feel with the world of art, we wished to experiment with a brand new creative approach, entrusting Skyler grey with the interpretation of a car that's already itself a piece of art.”

Blockchain and Lambo build things official

Lamborghini has long been related to Bitcoin. it's one among the favorite purchases of these who have already created a Bitcoin fortune, and features within the cry, “When Lambo?” from those with impatience expecting it to the moon.

So it’s regarding time the automobile maker displayed some love back for the blockchain technology behind it.

The automobile is a component of a trial called “Lamborghini Sicura” (or “Safe”). it's undergone a process of genuineness certification, making use of Salesforce Blockchain to ensure data security and integrity.

The system aims to safeguard against counterfeiting, along with certifying all info associated with the vehicle. It ought to additionally guarantee a rise in price for all the stakeholders.

Since launching in could, Salesforce Blockchain has seen a range of use-cases, as well as the recording of educational records by Arizona State University.

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