Global investment platform eToro has partnered with British Premier League clubs in a sponsorship deal that could see future transfers of players in the English Premier League (EPL) settled in cryptocurrency.The seven clubs involved in the trial are Tottenham Hotspur, Leicester City, Southampton, Cardiff City, Brighton, Newcastle United and Crystal Palace.Speaking with Bitcoin Magazine, eToro U.K.’s Managing Director Iqbal Gandham said that one of the reasons why they partnered with the clubs was to increase awareness of bitcoin and the potential of the blockchain."The blockchain technology that underpins cryptocurrencies such as bitcoin brings transparency and efficiency. There are many industries already experimenting with using blockchain technologies for contracts and football transfers would be a logical area to consider embracing this new technology."The clubs have agreed to set up a digital wallet on the platform in a trial that could see the British Pound Sterling (GBP) replaced with cryptocurrency as the currency of choice for player transfers in the Premier League."We've done a sponsorship deal, but rather than pay them in traditional pound notes we've paid them in bitcoin," Gandham told the Telegraph.In turn, eToro expects to gain global exposure through an extensive range of "marketing opportunities" including player access and LED boards in the stadiums. For Gandham, there are so many use c... For Further Information Click on Below Button