Blockchain startup Civic has appointed Apple veteran Phillip shoemaker as decision maker of Identity.com, its Ethereum (ETH) blockchain-based, decentralized identity platform. The news was proclaimed during a announcement published Dec. 14.
Identity.com is Civic’s open-source, decentralized and tokenized digital identity system that uses good contracts to produce on-demand, blockchain-based identity validation.
Shoemaker joins the initiative when operating over seven years as senior director of the Apple App Store Review team, that he reportedly built “from the bottom up, taking his team from four to over three hundred workers,” underneath the corporate leadership of founder Steve Jobs. Since departure Apple in 2016, he has worked advising multiple blockchain comes and startups.
The company has said the appointment comes at a “key time” because it prepares to feature external organizations to its system, “both as collaborators and participants.”
According to the handout, Shoemaker’s responsibilities can embody managing identity.com’s objectives and team growth, “defining the parameters round the Civic relationship,” and taking charge of creating a “governance structure” for the system that prioritizes “trust and transparency.”
Shoemaker’s different past experiences include a job as developer relations director at the open-source, neuroscientific software engineering firm Numenta, that has been operating to reverse-engineer the neocortex to review however the brain works and evolve approaches to enhancing machine intelligence.
As antecedently reported, shoemaker isn't the sole Apple veteran to embrace blockchain innovation; in October, the tech giant’s co-founder Steve Wozniak was proclaimed as a co-founder of recently launched blockchain-focused capital fund EQUI global, having created a solid endorsement of Bitcoin this summer, controversy that it's the sole “pure digital gold.”
In October, Civic proclaimed that credit report repair service Progrexion, together with its subbrands law firm Lexington Law and consumer advice portal Credit.com were set to use its blockchain identity resolution, with the Civic (CVC) native token surging 22 % in price following the news.
As of press time, CVC is trading at $0.050, down simply over 6 % on the day, in line with Top Market Group.
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