We are a fast-growing company built around a revolutionary technology — the hashgraph consensus algorithm. Hedera Hashgraph is well-suited to become the world’s first mass-adopted distributed public ledger because it is blazing fast, highly secure and ensures fairness. We are on a mission to create a trusted and empowered digital future for everyone; a cyberspace where you work, play, buy, sell, create, and engage socially; where you have safety and privacy in your digital communities; where you feel confident when interacting with others...
…we envision an internet where you — not a few large corporations — own and control your information.
Hedera is global, ambitious and fast-paced. We balance our enthusiasm and mission with a measured approach to risk. We are well capitalized and looking to hire dedicated, collegial, hard-working, talented people to help achieve our vision.
Join us and say, “Hello future.”
About The Role:
The Social Media Manager will be instrumental in driving awareness of Hedera among key constituents and managing Hedera’s content-related assets.
Key Duties:
Develop relevant content topics to reach the company’s target customers.
Create, curate, and manage published content (images, video and written).
Monitor, listen and respond to users in a “Social” way according to guidelines, maintaining brand voice, culture and integrity.
Provide support and insight to audience while cultivating leads and developers/sales.
Conduct online advocacy.
Develop and expand community and/or influencer outreach efforts.
Design, create and manage promotions and Social ad campaigns.
Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
Research and query conversations in social analytics, analyze key metrics and tweak strategy as needed.
Compile reports for management showing results (ROI).
Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
Drive strategies that are proven by testing and metrics.
Develop organizational elements in order to implement a proactive process for capturing engaged, loyal community.
Monitor trends in social media tools, applications, channels, design and strategy.
Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
Qualifications and Experience:
Possesses a passion for the distributed ledger technology (DLT) space, knowledge of projects in the space, and an interest in maturing the industry dialogue around DLTs.
Possesses knowledge and experience in the tenets of both traditional and social marketing. Marketing degree is welcomed but not required with relevant work experience.
Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
Proficient in content marketing theory and application.
Experience sourcing and managing content development and publishing.
Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
Displays in-depth knowledge and understanding of social media platforms, their respective participants (Telegram, Slack, Facebook, Twitter, Instagram, YouTube, etc.) and how each can be deployed in different scenarios.
Maintains excellent writing and language skills. Keen attention to detail.
Enjoys a working knowledge of the relevant blogging ecosystem.
Displays ability to effectively communicate information and ideas in written format.
Practices superior time management.
Demonstrates creative, fun, and engaging captioning skills with attention to details
Is a team player.
Can pick up new tools quickly.
Maintains a working knowledge of principles of SEO including keyword research and Google Analytics.
Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.