Marketing Director for the IAP Network

The position is open to remote / telecommuting options and responsible for strategy and leadership for the IAP Network’s marketing goals. The Information Assurance Platform (IAP Network) is a decentralised “blockchain” network focused on Information Assurance and Cybersecurity with a vision to enable implicit trust to build a better tomorrow for society; one business solution at a time. 

Your responsibilities include:

• Responsibility for marketing strategy

• Planning, developing and implementing marketing campaigns

• Achieving the primary awareness and marketing goals of the team

• Understand the platform and product

• Understand the stakeholders and current target customer

• Create and maintain competitor monitoring and profiles

• Manage, monitor and report on marketing related team members such as content writers, public relations team, digital analytics team, design team

• Support business development with identifying potential partnerships and partner marketing activities

• Source advertising opportunities, take responsibility for PR across all media

• Management of print media and related marketing materials such as brochures and websites

• Work in collaboration with team members such as user experience, branding strategy, web design, content marketing, graphic design, video and encourage stakeholder consensus in a friendly and productive manner

• Support channel access to major media outlets and opportunities

• Drive marketing friendly thinking across public facing team members

• Meet with partners and clients (or via skype, etc) at relevant conferences, trade shows, talks, events, etc.

• Identify relevant events, conferences, and marketing opportunities for other team members and coordinate attendance and interest internally

• Adhere to and add to internal policies, procedures and standards for marketing that are in line with the company’s ethics and vision

Ideal applications will be able to demonstrate:

• Fluent english

• 3+ years of marketing experience, preferably in technical/software related areas

• 3+ years social media marketing experience

• Self starter able to be proactive, motivate others and provide high level of energy and drive

• Creative thinker